MailerLite Review
Last updated: 2026-08-18
Overview
MailerLite is an email marketing platform founded in 2010 in Lithuania. It handles email campaigns, automation workflows, landing pages, signup forms, and e-commerce integrations for small to medium businesses. With over 1 million users, MailerLite positions itself as the affordable alternative to Mailchimp with a cleaner interface and genuinely useful free plan. Rated 4.2/5 on SaaSFilter, it's built for users who need professional email marketing without the complexity (or pricing) of enterprise tools like HubSpot or the feature bloat of ConvertKit.
Pros & Cons
Pros
- Comprehensive feature set
- Good value for money
- Active user community
- Regular updates
Cons
- Learning curve for beginners
- Some features need premium plan
- Customer support response times vary
Features
MailerLite's email builder uses a drag-and-drop editor with content blocks for text, images, buttons, video, and social media — plus a rich text editor for plain text campaigns. The automation builder creates visual workflows triggered by subscriber actions (opens, clicks, purchases, form submissions) with branching logic, delays, and conditional paths. The landing page builder includes 30+ responsive templates with custom domains and A/B testing. E-commerce integration covers Shopify, WooCommerce, BigCommerce, and Stripe — enabling product-based automations like abandoned cart emails and purchase follow-ups. The subscriber management system supports segments, groups, and custom fields with import/export via CSV. The AI writing assistant generates subject lines, preview text, and campaign content. Surveys and quizzes can be embedded in emails or landing pages. Limitations: no SMS marketing (a significant gap vs Omnisend or Klaviyo), the automation builder doesn't support time-of-day sending optimization, A/B testing is limited to subject lines (not full content variants on lower tiers), the template library is smaller than Mailchimp's, and the reporting lacks revenue attribution tracking that Klaviyo offers for e-commerce. No dedicated deliverability tools like Mailchimp's Omnivore.
Pricing
MailerLite offers a permanently free plan for up to 1,000 subscribers and 12,000 emails/month — includes the drag-and-drop editor, automation, landing pages, and signup forms. Growing Business at $10/month supports 1,000+ subscribers with unlimited emails and advanced automation features. Advanced at $20/month adds Facebook integration, automated resend to non-openers, and priority support. Enterprise at $50+/month includes a dedicated IP, single sign-on, and migration assistance — pricing scales with subscriber count. All paid plans include unlimited emails, A/B testing (subject lines), and e-commerce integrations. A 30-day free trial of paid features is available with no credit card. The free plan's 12,000 monthly email limit is generous compared to Mailchimp's 1,000-email free tier.
Final Verdict
4.2/5. MailerLite is best for small businesses, bloggers, and creators who need reliable email marketing with a generous free plan and clean interface. The free tier (1,000 subscribers, 12,000 emails) beats Mailchimp and Brevo. Drawbacks: no SMS marketing, limited A/B testing on lower tiers, and e-commerce reporting lacks revenue attribution. For budget-conscious email marketing, MailerLite is the strongest free option.
Frequently Asked Questions
Is MailerLite worth it in 2026?
Yes — the free plan (1,000 subscribers, 12,000 emails/month) is the most generous in email marketing, and the automation builder is intuitive. Paid plans start at just $10/month. The main gaps are no SMS marketing and limited A/B testing, but for pure email marketing at this price point, MailerLite outperforms Mailchimp and Brevo on value.
How much does MailerLite cost?
Free: up to 1,000 subscribers, 12,000 emails/month. Growing Business: $10/month for 1,000+ subscribers with unlimited emails. Advanced: $20/month adds priority support and automated resends. Enterprise: $50+/month with dedicated IP and SSO. 30-day free trial of paid features available.
What are the best MailerLite alternatives?
Mailchimp is the closest competitor but more expensive with a weaker free plan. Brevo (formerly Sendinblue) offers SMS marketing that MailerLite lacks. ConvertKit is better for creators with digital products. Klaviyo is stronger for e-commerce with revenue tracking. Omnisend handles omnichannel (email + SMS).
Does MailerLite offer a free trial or free plan?
Yes — MailerLite offers a permanently free plan for up to 1,000 subscribers and 12,000 emails per month with full access to the email builder, automation, landing pages, and forms. No credit card required. A 30-day free trial of advanced paid features (priority support, automated resends) is also available.