MailerLite vs ConvertKit
Last updated: 2026-08-18
Budget-friendly email vs creator-focused email — which is better for your audience?
Feature Comparison
| Feature | popular MailerLite | best Kit (formerly ConvertKit) |
|---|---|---|
| Price from | See website | $0/mo (Free) |
| Free trial | Check website | Free plan available (up to 10,000 subscribers) |
| Best for | Various use cases | Creators and bloggers |
| Pricing | See website | — |
| Free plan | Check website | Up to 10,000 subscribers |
| Starting paid price | — | $33/mo (Creator plan, 10,001+ subscribers) |
| Email sequences | — | ✓ |
| Visual automations | — | ✓ |
| Landing pages | — | ✓ |
| A/B testing | — | Creator Pro only |
| API access | — | ✓ |
| Integrations | — | 100+ integrations |
| Support | — | Email (Free), Priority email (Paid) |
| Commerce | — | Sell digital products |
MailerLite Pros & Cons
Pros
- Good feature set
- Active user community
- Regular updates
Cons
- Learning curve required
- Some limitations on lower tiers
Kit (formerly ConvertKit) Pros & Cons
Pros
- Generous free plan (up to 10,000 subscribers, unlimited landing pages and forms)
- Built specifically for creators — tagging and segmentation designed for content creators
- Visual automation builder makes complex sequences easy to set up
- Subscriber-centric pricing (charges per subscriber, not per email sent)
- Excellent deliverability rates
- Built-in commerce tools (sell digital products directly)
Cons
- Limited email template selection (fewer than Mailchimp)
- No built-in A/B testing on lower plans
- Advanced reporting requires Pro plan ($66/mo)
- No SMS marketing features
Final Verdict
Both MailerLite and ConvertKit are solid choices in the Email Marketing space. The right pick depends on your budget, team size, and specific feature needs. We recommend trying both via their free plans or trials before committing.
Our pick: ConvertKit
Frequently Asked Questions
Which is better for small businesses: MailerLite or ConvertKit?
For small businesses, the better choice depends on your budget and specific needs. ConvertKit generally offers better value for money, while MailerLite has more advanced features for growing teams.
Do MailerLite and ConvertKit offer free trials?
Yes, both platforms offer ways to try before buying. MailerLite offers a trial, and Free plan available (up to 10,000 subscribers) also offers a trial. We recommend trying both before committing.
Can I switch from MailerLite to ConvertKit (or vice versa)?
Yes, most platforms offer data export tools. Contact lists, settings, and historical data can usually be migrated, though some manual setup will be required. Check each platform's migration documentation before switching.
Ready to try?
Start with a free trial and see which tool fits your workflow.