Best Email Marketing Tools
Last updated: 2026-07-07 · 10 tools compared
Compare the top email marketing platforms — from free plans to enterprise Compare features, pricing, and find the best option.
Our Top Picks
ActiveCampaign
⭐ 4.6/5Best automation in its price range — visual workflows, lead scoring, predictive sending, built-in CRM.
Kit
⭐ 4.5/5Best for creators — free plan covers 10,000 subscribers, built-in commerce for digital products, visual automations.
HubSpot
⭐ 4.3/5Free email marketing in the CRM. Marketing Hub Professional ($890/mo) for advanced automation.
MailerLite
⭐ 4.2/5Clean interface, drag-and-drop builder, automation, landing pages. Free plan up to 1,000 subscribers.
Mailchimp
⭐ 4.1/5Easiest to use — drag-and-drop builder, dozens of templates, strong e-commerce integrations. Scales expensively.
ClickFunnels
⭐ 4/5Built-in email (email on Scale plan+). Only choose if you want funnels + email in one platform.
Intercom
⭐ 4/5Best for SaaS companies that want behavioural emails triggered by in-app user actions.
Moosend
⭐ 4/5Affordable automation — visual workflows, A/B testing, landing pages. Great value for small businesses.
Omnisend
⭐ 4/5Built for e-commerce — email + SMS + push notifications, Shopify/WooCommerce integration, cart abandonment.
Brevo
⭐ 3.9/5Email + SMS + WhatsApp in one platform. Free plan (300 emails/day). Good for multi-channel marketing.
How We Ranked These
We compared 10 email marketing tools across features, pricing, ease of use, support, and integrations. Rankings are based on hands-on testing, official product data, and real user feedback. We update these rankings regularly as products evolve.
Frequently Asked Questions
What is the best email marketing tool?
Based on our analysis, ActiveCampaign is the top pick for most users, with a 4.6/5 rating and pricing from $15/mo. Best automation in its price range — visual workflows, lead scoring, predictive sending, built-in CRM.
Are there free email marketing tools?
Yes, several tools offer free plans. Kit has a free tier that works well for beginners and small projects.
How did we choose the best email marketing tools?
We evaluated each tool based on features, pricing, ease of use, customer support, integration availability, and real user reviews. Our rankings are updated regularly based on the latest product data.