Omnisend Review
Last updated: 2026-08-18
Overview
Omnisend is an e-commerce-focused marketing automation platform founded in 2014 by Rytis Lauris, headquartered in London. It specializes in omnichannel marketing — email, SMS, push notifications, and web push — specifically for Shopify, WooCommerce, BigCommerce, and Magento stores. Omnisend serves over 70,000 e-commerce brands in 130 countries. Rated 4.2/5 — excellent for e-commerce automation flows and multi-channel orchestration, weaker on standalone email design tools and pricing transparency at higher volumes.
Pros & Cons
Pros
- Comprehensive feature set
- Good value for money
- Active user community
- Regular updates
Cons
- Learning curve for beginners
- Some features need premium plan
- Customer support response times vary
Features
Omnisend's automation builder is its standout: pre-built workflows for abandoned cart, welcome series, post-purchase follow-up, browse abandonment, and cart recovery combine email, SMS, and push in a single sequence. The visual workflow editor supports conditional splits based on product viewed, order value, purchase history, and browsing behavior. Product picker integration pulls live product data from your store directly into emails — no manual image URL pasting. SMS marketing includes compliance tools for US, UK, and EU regulations with automated opt-out handling. Web push notifications work on Chrome, Firefox, and Safari. Forms include pop-ups, spin-to-win wheels, and embedded signup bars with triggering rules. Integrations are e-commerce-first: Shopify (native deep integration), WooCommerce, BigCommerce, Magento, and Wix. Limitations: the email template editor is basic compared to Mailchimp — fewer pre-designed templates, less layout flexibility. Reporting focuses on revenue attribution but lacks granular funnel analysis. The non-e-commerce use case is poorly supported.
Pricing
Omnisend has three plans. Free includes up to 500 emails/month and 60 SMS/month with Omnisend branding — limited but functional for tiny stores. Standard starts at $16/month for 500 contacts, adding automation workflows, A/B testing, and audience segmentation. Pro begins at $59/month for 500 contacts, adding SMS, push notifications, advanced reporting, and dedicated IP. SMS credits are included on Pro but limited — overages cost extra. Pricing scales by contact count, and the jump from Standard to Pro is steep. No Enterprise tier is publicly listed — high-volume brands get custom quotes.
Final Verdict
Rated 4.2/5. Omnisend is best for Shopify and WooCommerce stores that want email, SMS, and push notifications orchestrated together with pre-built e-commerce automations. The product picker and abandoned cart workflows save real setup time. Drawbacks: steep Standard-to-Pro pricing jump, basic email templates, and the platform is nearly useless for non-e-commerce marketers. Strong pick for e-commerce-first brands.
Frequently Asked Questions
Is Omnisend worth it in 2026?
Yes for e-commerce stores on Shopify, WooCommerce, or BigCommerce that want combined email + SMS + push automation. The pre-built workflows and product picker integration save hours of setup. Less useful for B2B or content-focused email marketing where e-commerce features go unused.
How much does Omnisend cost?
Free for up to 500 emails and 60 SMS monthly. Standard starts at $16/month for 500 contacts with automation workflows. Pro begins at $59/month for 500 contacts adding SMS, push, and dedicated IP. SMS overages cost extra on all plans.
What are the best Omnisend alternatives?
Klaviyo for deeper e-commerce analytics and Shopify integration, Brevo for multi-channel at lower cost, Mailchimp for broader integrations and template design, and Sendlane for comparable e-commerce automation with more flexible pricing.
Does Omnisend offer a free trial or free plan?
Omnisend offers a permanent Free plan with up to 500 emails and 60 SMS per month including Omnisend branding. Standard and Pro plans are available via a 14-day trial with full features accessible before committing to a paid tier.