Moosend Review
Last updated: 2026-08-18
Overview
Moosend is an email marketing and marketing automation platform founded in 2012 by Yannis Korgialas, headquartered in London with development in Athens. It targets SMBs and agencies that need automation workflows, landing pages, and email campaigns at a lower price point than Mailchimp or ActiveCampaign. Acquired by Spotler Group in 2022, Moosend serves over 40,000 users. Rated 4.1/5 — strong on automation value and landing page builder, weaker on integration depth and reporting granularity than tier-1 competitors.
Pros & Cons
Pros
- Comprehensive feature set
- Good value for money
- Active user community
- Regular updates
Cons
- Learning curve for beginners
- Some features need premium plan
- Customer support response times vary
Features
Moosend's email editor uses a drag-and-drop builder with modular blocks — functional but less polished than Mailchimp's newer design tools. The automation builder is where Moosend punches above its weight: visual workflow canvas with triggers for opens, clicks, purchases, page visits, and custom events. You can build abandoned cart sequences, welcome series, and re-engagement flows without coding. Landing pages are included natively (unlike Brevo which dropped them), with A/B testing on Pro plans. The subscription forms builder supports pop-ups, embedded forms, and floating bars. E-commerce tracking integrates with Shopify, WooCommerce, and Magento for revenue attribution per campaign. Limitations: the integration catalog is thin — maybe 40 native integrations vs. Mailchimp's 300+. No SMS marketing. Reporting shows opens, clicks, and conversions but lacks cohort analysis or revenue forecasting. The API is RESTful and documented but webhook reliability has been inconsistent.
Pricing
Moosend offers a 30-day free trial on all plans (no permanent free tier). The Pro plan starts at $9/month for 500 subscribers, scaling to $30/month for 5,000 subscribers and $145/month for 25,000. Pro includes unlimited emails, automation workflows, landing pages, and A/B testing. The Enterprise plan adds dedicated IP, SSO, custom domain tracking, and a dedicated account manager — pricing is custom quote. Moosend's per-subscriber pricing is cheaper than Mailchimp at most tiers but more expensive than Brevo's send-based model for large contact lists.
Final Verdict
Rated 4.1/5. Moosend is best for SMBs and marketing agencies that need capable automation workflows and landing pages without paying ActiveCampaign or Klaviyo prices. The automation builder is genuinely good for the price. Drawbacks: no permanent free plan, no SMS marketing, thin integration ecosystem, and reporting depth trails premium competitors. Solid budget pick for email-first automation.
Frequently Asked Questions
Is Moosend worth it in 2026?
Yes for budget-conscious SMBs wanting strong automation workflows. The visual automation builder rivals tools costing 3x more. Less compelling if you need deep e-commerce integrations, SMS marketing, or a permanent free tier — Brevo covers those better.
How much does Moosend cost?
Pro starts at $9/month for 500 subscribers with unlimited emails, automation, and landing pages. Scales to $30/month for 5,000 subscribers and $145/month for 25,000. Enterprise pricing is custom. No permanent free plan — 30-day trial only.
What are the best Moosend alternatives?
Brevo for unlimited contacts and multi-channel (email + SMS), Mailchimp for broader integrations and template design, ActiveCampaign for advanced automation complexity, and Klaviyo for e-commerce personalization and revenue tracking.
Does Moosend offer a free trial or free plan?
Moosend offers a 30-day free trial with full Pro features — no credit card required. There is no permanent free plan. After the trial, you must upgrade to Pro or Enterprise to continue using the platform.