Mailchimp vs Brevo (Sendinblue)
Last updated: 2026-08-02
Mailchimp and Brevo take different approaches to email marketing. We compare pricing, features, and SMS capabilities for 2026.
Feature Comparison
| Feature | popular Mailchimp | best Brevo |
|---|---|---|
| Price from | $0/mo (Free) | See website |
| Free trial | Free plan available (up to 250 contacts, 1,000 emails/mo) | Check website |
| Best for | Small businesses and e-commerce | Various use cases |
| Free plan | Up to 250 contacts | Check website |
| Starting paid price | $13/mo (Essentials, 250 contacts) | — |
| Email sequences | Standard plan+ | — |
| Visual automations | Standard plan+ | — |
| Landing pages | ✓ | — |
| A/B testing | Standard plan+ | — |
| API access | ✓ | — |
| Integrations | 300+ integrations | — |
| Support | Email (Free), Chat (Paid) | — |
| Commerce | Shopify, WooCommerce, BigCommerce | — |
| Pricing | — | See website |
Mailchimp Pros & Cons
Pros
- Intuitive drag-and-drop email builder — easiest to use for beginners
- Free plan (250 contacts, 1,000 emails/month)
- Built-in CRM and audience management tools
- Strong e-commerce integrations (Shopify, WooCommerce, BigCommerce)
- Content studio with built-in image editor
- Wide range of pre-designed email templates
Cons
- Pricing scales steeply — 500→10,000 contacts jumps from $0 to $100+/mo
- Free plan includes Mailchimp branding on emails
- Automation features limited on lower tiers
- A/B testing only on Standard plan ($20/mo+) or 500+ contacts
- Customer support limited to email on free plan
Brevo Pros & Cons
Pros
- Good feature set
- Active user community
- Regular updates
Cons
- Learning curve required
- Some limitations on lower tiers
Final Verdict
Both Mailchimp and Brevo are solid choices in the Email Marketing space. The right pick depends on your budget, team size, and specific feature needs. We recommend trying both via their free plans or trials before committing.
Our pick: Brevo
Frequently Asked Questions
Which is better for small businesses: Mailchimp or Brevo?
For small businesses, the better choice depends on your budget and specific needs. Brevo generally offers better value for money, while Mailchimp has more advanced features for growing teams.
Do Mailchimp and Brevo offer free trials?
Yes, both platforms offer ways to try before buying. Free plan available (up to 250 contacts, 1,000 emails/mo) offers a trial, and Brevo also offers a trial. We recommend trying both before committing.
Can I switch from Mailchimp to Brevo (or vice versa)?
Yes, most platforms offer data export tools. Contact lists, settings, and historical data can usually be migrated, though some manual setup will be required. Check each platform's migration documentation before switching.