Mailchimp Pricing Breakdown (2026)
Last updated: 2026-07-15
Complete Mailchimp pricing guide — Free, Essentials, Standard, Premium plans and when each makes sense.
Mailchimp Plans & Pricing
Free
Free
Best for: New creators
Key features:
- ✓500 contacts
- ✓1,000 emails/month
- ✓Basic templates
Essentials
$13/mo
Best for: Growing lists
Key features:
- ✓Unlimited templates
- ✓A/B testing
- ✓Custom branding
Standard
$20/mo
Best for: Mid‑size businesses
Key features:
- ✓Advanced automations
- ✓Audience insights
- ✓Retargeting ads
Premium
$350/mo
Best for: Enterprise email
Key features:
- ✓Unlimited contacts
- ✓Advanced segmentation
- ✓Phone support
Is It Worth It?
Mailchimp remains a solid choice for email marketers, especially with its generous free tier. The Essentials plan unlocks essential branding, while Standard adds powerful automation. Premium is pricey but includes unlimited contacts and priority support for large enterprises.
Our pick: Mailchimp
Frequently Asked Questions
Is there a pay‑as‑you‑go option?
Yes – you can purchase additional email credits without upgrading.
Any hidden costs?
Extra contacts and advanced integrations are billed separately.
Annual discount?
Billing annually saves about 15% across paid plans.