Klaviyo vs Omnisend
Last updated: 2026-08-18
E-commerce email marketing compared — which platform is better for online stores?
Feature Comparison
| Feature | popular Klaviyo | best Omnisend |
|---|---|---|
| Price from | $0/mo (Free) | See website |
| Free trial | Free plan available (250 contacts, 500 emails/mo) | Check website |
| Best for | E-commerce email and SMS marketing | Various use cases |
| Free plan | 250 contacts, 500 emails/mo | Check website |
| Starting paid price | $20/mo (500 contacts), scales with contact count | — |
| Email marketing | ✓ | — |
| SMS marketing | Included (US, UK, AU, Canada) | — |
| Automation | Abandoned cart, welcome, post-purchase, win-back | — |
| Predictive analytics | ✓ | — |
| A/B testing | ✓ | — |
| API access | ✓ | — |
| Integrations | Shopify, WooCommerce, BigCommerce, 250+ | — |
| Support | Email + chat (plan dependent) | — |
| Pricing | — | See website |
Klaviyo Pros & Cons
Pros
- Built for e-commerce — deep Shopify, WooCommerce, BigCommerce integration
- Powerful automation — abandoned cart, welcome series, post-purchase, win-back
- Predictive analytics — churn risk, customer lifetime value, next order date
- A/B testing on all plans
- SMS marketing included (US, UK, AU, Canada)
- 250+ pre-built integrations
Cons
- Expensive at scale — pricing based on contact count
- Free plan limited (250 contacts, 500 emails/mo)
- Not suitable for non-e-commerce businesses
- Learning curve for advanced segmentation and flows
- SMS pricing is separate from email pricing
Omnisend Pros & Cons
Pros
- Good feature set
- Active user community
- Regular updates
Cons
- Learning curve required
- Some limitations on lower tiers
Final Verdict
Both Klaviyo and Omnisend are solid choices in the Email Marketing space. The right pick depends on your budget, team size, and specific feature needs. We recommend trying both via their free plans or trials before committing.
Our pick: Omnisend
Frequently Asked Questions
Which is better for small businesses: Klaviyo or Omnisend?
For small businesses, the better choice depends on your budget and specific needs. Omnisend generally offers better value for money, while Klaviyo has more advanced features for growing teams.
Do Klaviyo and Omnisend offer free trials?
Yes, both platforms offer ways to try before buying. Free plan available (250 contacts, 500 emails/mo) offers a trial, and Omnisend also offers a trial. We recommend trying both before committing.
Can I switch from Klaviyo to Omnisend (or vice versa)?
Yes, most platforms offer data export tools. Contact lists, settings, and historical data can usually be migrated, though some manual setup will be required. Check each platform's migration documentation before switching.