GetResponse Review
Last updated: 2026-08-18
Overview
GetResponse is an email marketing and automation platform founded in 1998 by Simon Grabowski and headquartered in Gdańsk, Poland. It offers email campaigns, marketing automation workflows, landing pages, webinars, and ecommerce tools in one platform. With over 350,000 users globally, GetResponse targets small to mid-size businesses that want email marketing combined with conversion tools without paying for separate platforms. Rated 4.2/5, it competes with Mailchimp, ActiveCampaign, and Brevo but differentiates through built-in webinar hosting and ecommerce features.
Pros & Cons
Pros
- Comprehensive feature set
- Good value for money
- Active user community
- Regular updates
Cons
- Learning curve for beginners
- Some features need premium plan
- Customer support response times vary
Features
GetResponse includes a drag-and-drop email builder with 100+ responsive templates and an AI-powered subject line generator. Marketing automation uses a visual workflow builder with triggers based on subscriber behavior — opens, clicks, purchases, page visits — to send targeted follow-ups. The Autofunnel feature builds complete sales funnels with landing pages, email sequences, and order confirmations. Built-in webinar hosting supports up to 1,000 live attendees with screen sharing, polls, and automated replay emails. Ecommerce features include product recommendations, abandoned cart emails, and integration with Shopify, WooCommerce, PayPal, and Stripe. The platform connects to WordPress, Facebook Lead Ads, Salesforce, and Zapier. Limitations: the automation builder is less flexible than ActiveCampaign's — branching logic is limited. The landing page builder is adequate but not as polished as Unbounce or Leadpages. Webinar features require the Marketing Automation plan or higher. A/B testing is limited to subject lines on lower tiers.
Pricing
GetResponse uses a contact-based pricing model. Email Marketing starts at $19/month for up to 1,000 contacts and includes email campaigns, autoresponders, and landing pages. Marketing Automation starts at $59/month for 1,000 contacts and adds automation workflows, webinars (up to 100 attendees), and ecommerce tools. Ecommerce Marketing starts at $59/month for 1,000 contacts with advanced ecommerce features. GetResponse MAX starts at $999/month for 10,000+ contacts with dedicated IP, unlimited webinars (1,000 attendees), and VIP support. A 30-day free trial is available with no credit card required. No free plan exists. Annual billing saves 18%, and 24-month billing saves 30%.
Final Verdict
Rated 4.2/5, GetResponse is best for small to mid-size businesses that want email marketing combined with webinars, landing pages, and ecommerce in a single platform. The built-in webinar hosting is the standout differentiator — no other email marketing tool offers this. Drawbacks: the automation builder trails ActiveCampaign for complex workflows, contact-based pricing gets expensive as your list grows, and the interface can feel cluttered with features you may not use. Pure email senders should consider Brevo's flat-fee pricing.
Frequently Asked Questions
Is GetResponse worth it in 2026?
GetResponse is worth it if you need email marketing plus webinars, landing pages, and ecommerce tools in one platform. The built-in webinar hosting saves paying for Zoom or Webex separately. If you only need email campaigns, Mailchimp or Brevo are simpler and cheaper. For advanced marketing automation, ActiveCampaign is more powerful despite costing more.
How much does GetResponse cost?
GetResponse starts at $19/month for up to 1,000 contacts on Email Marketing, $59/month for Marketing Automation (includes webinars and automation workflows), and $999/month for MAX with dedicated IP and VIP support. Annual billing saves 18%. A 30-day free trial is available with no credit card.
What are the best GetResponse alternatives?
Mailchimp is the market leader for basic email marketing. ActiveCampaign offers superior marketing automation. Brevo provides email, SMS, and chat with unlimited contacts on flat-fee pricing. ConvertKit (Kit) is better for creators and bloggers. AWeber is a simpler alternative for small email lists.
Does GetResponse offer a free trial or free plan?
GetResponse offers a 30-day free trial with no credit card required — you get access to Email Marketing features for up to 1,000 contacts. There is no permanent free plan. After the trial, paid plans start at $19/month. The trial is sufficient to test the email builder, autoresponders, and landing pages.