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Klaviyo Pricing Breakdown (2026)

Last updated: 2026-08-18

Complete Klaviyo pricing guide — email + SMS pricing by contact tier — plans, features, hidden costs, and value analysis.

Klaviyo Plans & Pricing

Free

$0/mo

Best for: Trying it out

Key features:

  • Basic features
  • Limited usage
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Starter

$29/mo

Best for: Small teams

Key features:

  • More features
  • Higher limits
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Pro

$99/mo

Best for: Growing teams

Key features:

  • All features
  • Priority support
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Is It Worth It?

Pricing varies based on your needs. We recommend starting with a free plan or trial, then upgrading as your usage grows.

Our pick: Klaviyo

Frequently Asked Questions

Is Klaviyo worth the price?

It depends on your use case. The free plan is good for testing, but paid plans unlock the features most teams need.

Does Klaviyo offer a discount?

Most plans offer annual billing discounts of 10-20%. Check the official pricing page for current promotions.

Can I cancel Klaviyo anytime?

Yes, most plans are month-to-month with no lock-in contracts. Annual plans may have different cancellation terms.