Drip Review
Last updated: 2026-08-18
Overview
Drip is an e-commerce-focused email and SMS marketing automation platform founded in 2013 by Rob Allen and DJ Waldow. Acquired by Leadpages in 2019 and now headquartered in Minneapolis, Drip targets Shopify, WooCommerce, and BigCommerce store owners who need behavioural-based marketing automation. The platform combines email campaigns, SMS marketing, visual workflow builder, and revenue tracking. Our rating: 4.1/5 — strong for e-commerce automation, but the smaller integration ecosystem and higher per-contact pricing compared to Klaviyo hold it back.
Pros & Cons
Pros
- Comprehensive feature set
- Good value for money
- Active user community
- Regular updates
Cons
- Learning curve for beginners
- Some features need premium plan
- Customer support response times vary
Features
Drip's visual workflow builder supports multi-branch conditional logic based on customer behaviour — purchase history, browsing activity, cart abandonment, email engagement, and custom events. Email campaigns include dynamic content blocks that pull product data from Shopify/WooCommerce stores. SMS marketing supports automated flows and manual campaigns with compliance for US/UK/AU/CA. The revenue tracking dashboard attributes revenue to specific emails and workflows. Key integrations: Shopify, WooCommerce, BigCommerce, Facebook Custom Audiences, Zapier, and Segments (customer data platform). Notable limitations: no landing page builder (unlike Mailchimp or ActiveCampaign), no built-in CRM, only ~120 integrations vs Klaviyo's 350+, and A/B testing is limited to subject lines only (not full email content). The AI subject line generator is basic.
Pricing
Drip uses subscriber-based pricing: $39/month for up to 2,500 subscribers (includes email + SMS), $79/month for 5,000, $159/month for 10,000, $319/month for 25,000, and $699/month for 50,000. All plans include unlimited email sends, visual workflow builder, SMS marketing, revenue tracking, and all integrations. No free plan. A 14-day free trial is available with full feature access and no credit card required. SMS costs are included up to a per-plan limit, then billed at $0.015 per message.
Final Verdict
4.1/5. Drip is best for Shopify and WooCommerce store owners who want behavioural automation without Klaviyo's complexity. The visual workflow builder is excellent, and revenue tracking ties emails to actual sales. Drawbacks: the integration ecosystem is small (~120 vs Klaviyo's 350+), no landing page builder, and pricing is higher per-contact than Klaviyo at most tiers. For pure e-commerce automation, Drip delivers; for broader marketing needs, look at ActiveCampaign or Klaviyo.
Frequently Asked Questions
Is Drip worth it in 2026?
Yes, for e-commerce stores on Shopify or WooCommerce that need behavioural automation workflows. If you need landing pages, CRM, or a large integration ecosystem, Klaviyo or ActiveCampaign are stronger choices.
How much does Drip cost?
Subscriber-based pricing: $39/month for 2,500 subscribers, $79 for 5,000, $159 for 10,000, up to $699 for 50,000. All plans include email, SMS, visual workflows, and revenue tracking. 14-day free trial available.
What are the best Drip alternatives?
Klaviyo (more integrations, larger ecosystem, similar e-commerce focus), ActiveCampaign (broader automation, CRM, landing pages), Mailchimp (cheaper, simpler, fewer e-commerce features), and Omnisend (multi-channel with SMS.
Does Drip offer a free trial or free plan?
Drip offers a 14-day free trial with full feature access and no credit card required. There is no permanent free plan. After the trial, pricing starts at $39/month for up to 2,500 subscribers.