Make (Integromat) Review
Last updated: 2026-08-18
Overview
Make (formerly Integromat) is a visual automation platform founded in 2012 and acquired by Celonis in 2020. Headquartered in Prague, Czech Republic, Make enables users to connect apps and automate workflows through a drag-and-drop visual builder with branching, looping, and error handling. Rated 4.3/5, Make serves over 500,000 users ranging from solo creators to enterprise teams. It differentiates from Zapier with its visual scenario builder and per-operation pricing model that can be more cost-efficient for high-volume workflows.
Pros & Cons
Pros
- More flexible than Zapier for complex, multi-step workflows
- Visual scenario builder shows data flow clearly
- Free plan (1,000 ops/mo) more generous than Zapier
- Handles branching, iteration, error handling, and data transformation
- 1,800+ app integrations
Cons
- Steeper learning curve than Zapier
- Interface can be overwhelming for simple automations
- Fewer app integrations than Zapier (1,800 vs 7,000)
- Core plan $9/mo, Pro $16/mo, Teams $29/mo — pricing can be confusing
- No native integration for some niche apps
Features
Make's visual scenario builder displays automation flows as connected modules on a canvas, showing data routing in real-time. It supports 1,800+ app integrations including Google Workspace, Slack, Notion, Airtable, OpenAI, Anthropic, WhatsApp, and Stripe. Advanced features include routers (branching logic), iterators (process arrays item-by-item), error handlers with fallback routes, filters with complex conditions, and data stores (persistent key-value storage between runs). The Make API allows calling any REST endpoint as a custom module. Schedule triggers support cron-style timing. Built-in tools include text parsers, math functions, image manipulation, and JSON/XML transformers. Limitations: the learning curve is steeper than Zapier's linear approach, the mobile app is limited to monitoring (no scenario editing), and complex scenarios can consume operations quickly under the per-operation pricing model. No native desktop app exists.
| Free plan | 1,000 ops/mo, 2 active scenarios |
| Starting paid price | $9/mo (Core), $16/mo (Pro) |
| App integrations | 1,800+ apps |
| Scenario builder | Visual drag-and-drop |
| Conditional logic | Router, filter, error handler |
| Data transformation | Built-in tools |
| Execution speed | Variable (plan dependent) |
| API access | ✅ Yes |
| Webhooks | ✅ Yes |
| Support | Community (Free), Email (Paid) |
Pricing
Make offers a permanent Free plan: 1,000 operations/month, 2 active scenarios, 15-minute minimum interval, and 100MB data transfer. Core: $9/month (billed annually) for 10,000 operations, 40 scenarios, 2-minute intervals, and custom variables. Pro: $16/month for 10,000 operations with unlimited scenarios, 1-minute intervals, and full-text logs. Teams: $29/month per member adding 10,000 operations per seat, shared connections, and priority support. Enterprise: custom pricing with dedicated infrastructure, SSO, and audit logs. Operations do not roll over month to month.
Final Verdict
Rated 4.3/5. Make is best for users who need complex, multi-step automations with visual logic and branching. Its per-operation pricing rewards efficient scenario design. Drawbacks include a steeper learning curve than Zapier, operation consumption on complex flows, and limited mobile capabilities. Stronger than Zapier for visual complexity but requires more technical comfort.
Frequently Asked Questions
Is Make worth it in 2026?
Make is worth it for complex, multi-step automations with branching logic. The visual builder reveals data flow in ways Zapier's linear approach cannot. For simple one-step automations, Zapier or Pabbly may be simpler. For power users, Make's per-operation pricing can save significantly on high-volume workflows.
How much does Make cost?
Free plan: 1,000 operations/month with 2 scenarios. Core is $9/month for 10,000 operations and 40 scenarios. Pro is $16/month for 10,000 operations with unlimited scenarios. Teams is $29/month per member. Enterprise pricing is custom. Operations don't roll over.
What are the best Make alternatives?
Zapier (easier for beginners, more app integrations at 7,000+), n8n (open-source, self-hostable, cheaper at scale), Pabbly Connect (single payment lifetime deals), and Tray.io (enterprise-grade with AI-powered workflow building). n8n is the strongest alternative for technical users.
Does Make offer a free trial or free plan?
Make offers a permanent free plan with 1,000 operations per month, 2 active scenarios, and 15-minute minimum scheduling intervals. All paid plans can be trialed with a 14-day free trial including Pro features.