Hotjar vs Microsoft Clarity
Last updated: 2026-08-18
Paid heatmap tool vs free heatmap tool — is Hotjar worth it? — pricing, features, and our verdict.
Feature Comparison
| Feature | popular Hotjar | best Microsoft Clarity |
|---|---|---|
| Price from | See website | See website |
| Free trial | Check website | Check website |
| Best for | Various use cases | Various use cases |
| Pricing | See website | See website |
| Free plan | Check website | Check website |
Hotjar Pros & Cons
Pros
- Good feature set
- Active user community
- Regular updates
Cons
- Learning curve required
- Some limitations on lower tiers
Microsoft Clarity Pros & Cons
Pros
- Good feature set
- Active user community
- Regular updates
Cons
- Learning curve required
- Some limitations on lower tiers
Final Verdict
Both Hotjar and Microsoft Clarity are solid choices in the Analytics space. The right pick depends on your budget, team size, and specific feature needs. We recommend trying both via their free plans or trials before committing.
Our pick: Microsoft Clarity
Frequently Asked Questions
Which is better for small businesses: Hotjar or Microsoft Clarity?
For small businesses, the better choice depends on your budget and specific needs. Microsoft Clarity generally offers better value for money, while Hotjar has more advanced features for growing teams.
Do Hotjar and Microsoft Clarity offer free trials?
Yes, both platforms offer ways to try before buying. Hotjar offers a trial, and Microsoft Clarity also offers a trial. We recommend trying both before committing.
Can I switch from Hotjar to Microsoft Clarity (or vice versa)?
Yes, most platforms offer data export tools. Contact lists, settings, and historical data can usually be migrated, though some manual setup will be required. Check each platform's migration documentation before switching.
Ready to try?
Start with a free trial and see which tool fits your workflow.