ClickFunnels Review
Last updated: 2026-07-09
Overview
ClickFunnels is an all-in-one sales funnel builder created by Russell Brunson. It lets you build landing pages, sales pages, order forms, upsell pages, and complete sales funnels without coding. The platform also includes a built-in CRM, email marketing (Actionetics on Pro), course hosting, and affiliate management (Backpack). It's designed for marketers, course creators, and anyone selling products through sales funnels.
Pros & Cons
Pros
- All-in-one platform — funnels, email, courses, CRM in one tool
- Pre-built funnel templates for every type of sales funnel
- No coding required — drag-and-drop page builder
- Built-in order forms and payment processing (Stripe, PayPal)
- Affiliate management system included (backpack add-on)
- Active community and extensive training resources
Cons
- Expensive — $97/mo for Launch plan, $197/mo for Scale, $297/mo for Optimize
- Page builder can be slow with complex funnels
- Limited blog functionality (not a replacement for WordPress)
- Email marketing features basic compared to dedicated platforms
- Steep learning curve for funnel strategy beginners
Features
ClickFunnels's biggest strength is its template library — 100+ pre-built funnel templates for every type of sale (webinar funnels, product launch funnels, opt-in funnels, tripwire funnels). The drag-and-drop builder is functional but not as polished as standalone page builders. The built-in CRM tracks every contact's journey through your funnels. Actionetics (Pro plan, $297/mo) adds email marketing, SMS, and marketing automation. Backpack (Pro plan) adds an affiliate management system. Course hosting is included on all plans, making ClickFunnels a genuine all-in-one for selling digital products and courses.
| Free plan | ❌ No |
| Starting paid price | $97/mo (Launch), $197/mo (Scale), $297/mo (Optimize) |
| Funnel templates | 100+ pre-built funnels |
| Page builder | Drag-and-drop |
| Email marketing | Built-in (Actionetics on Pro) |
| CRM | Built-in |
| Course hosting | ✅ Yes |
| Payment processing | Stripe, PayPal |
| Affiliate management | Backpack add-on |
| Support | Chat + email + community |
Pricing
ClickFunnels has two main plans: Launch at $97/mo (1 workspace, 10K contacts, 50K emails/mo) and Scale at $197/mo (5 workspaces, 75K contacts, 300K emails/mo). A 14-day free trial is available. There's also the Funnel Builder Secrets offer (3 months for $99) which is the best value entry point. No free plan exists — ClickFunnels is a premium tool.
Final Verdict
ClickFunnels is the most complete sales funnel platform on the market. If you're actively running sales funnels with multiple products, upsells, and order forms, it's worth the $97/mo. If you just need landing pages, Leadpages at $49/mo is the better value. The learning curve is steep — expect to invest time in funnel strategy before seeing results. For course creators and marketers, ClickFunnels is a serious tool that can replace 3-4 separate platforms.
Frequently Asked Questions
Is ClickFunnels worth $97/month?
If you're running sales funnels with order forms, upsells, and multiple products, yes — ClickFunnels replaces your page builder, CRM, email tool, course platform, and affiliate system. If you're just starting out or only need landing pages, $97/mo is overkill. Start with Leadpages ($49/mo) and upgrade when your funnel revenue justifies it.
Does ClickFunnels include email marketing?
Yes, but only on the Scale plan ($197/mo) and above. The Launch plan ($97/mo) does not include email marketing — you'd need to integrate with Mailchimp, Kit, or ActiveCampaign. If email marketing is essential, either upgrade to Pro or budget for a separate email tool.
What is the ClickFunnels 14-day trial?
ClickFunnels offers a 14-day free trial that gives you full access to the Basic plan features. No credit card is required to start the trial. You can build funnels, test the page builder, and see if the platform fits your needs before paying.
Can I host online courses on ClickFunnels?
Yes. ClickFunnels includes course hosting on all plans. You can create membership areas, deliver video content, and gate access behind order forms. This makes it a viable alternative to Teachable or Kajabi if you're already using ClickFunnels for funnels.