Shopify Pricing Breakdown (2026)
Last updated: 2026-07-15
Complete Shopify pricing guide — every plan, transaction fee, add-on, and hidden cost explained. Is Shopify worth the price?
Shopify Plans & Pricing
Basic
$29/mo
Best for: New stores
Key features:
- ✓Online store
- ✓Unlimited products
- ✓Manual order creation
- ✓2.9% + 30¢ transaction fees
Shopify
$79/mo
Best for: Growing businesses
Key features:
- ✓Gift cards
- ✓Professional reports
- ✓2.6% + 30¢ transaction fees
- ✓Abandoned cart recovery
Advanced
$399/mo
Best for: High‑volume retailers
Key features:
- ✓Advanced report builder
- ✓Third‑party calculated shipping rates
- ✓2.4% + 30¢ transaction fees
Plus
Custom
Best for: Enterprise merchants
Key features:
- ✓Dedicated account manager
- ✓Advanced API limits
- ✓Wholesale channel
Is It Worth It?
Shopify offers a clear tiered structure that scales from hobbyists to enterprise. The Basic plan is affordable for new stores, while the Advanced plan unlocks powerful analytics. If you can use Shopify Payments, transaction fees disappear, making the higher tiers more cost‑effective for high‑volume sellers.
Our pick: Shopify
Frequently Asked Questions
Does Shopify Payments remove transaction fees?
Yes – using Shopify Payments eliminates the extra 2.x% transaction fees on all plans.
Is there a discount for annual billing?
Paying yearly saves roughly 10% on each plan.
Are there hidden costs?
Apps, premium themes and add‑ons can increase the total cost, especially on higher plans.