Semrush Pricing Breakdown (2026)
Last updated: 2026-07-15
Complete Semrush pricing guide — all plans, features per tier, and whether the Pro vs Guru vs Business split is worth it.
Semrush Plans & Pricing
Pro
$129.95/mo
Best for: Freelancers & small agencies
Key features:
- ✓5 projects
- ✓500 reports per day
- ✓Keyword Magic Tool
Guru
$249.95/mo
Best for: Growing agencies
Key features:
- ✓15 projects
- ✓Unlimited reports
- ✓Content Marketing Platform
Business
$499.95/mo
Best for: Large enterprises
Key features:
- ✓40 projects
- ✓Google Data Studio integration
- ✓Extended limits
Is It Worth It?
SEMrush pricing is premium but reflects its comprehensive SEO toolkit. The Pro plan is generous for solo marketers, while Guru adds useful content tools. The Business tier is best for agencies handling many client domains. Annual billing saves about 17%, which helps justify the cost.
Our pick: Semrush
Frequently Asked Questions
Is there a discount for annual payment?
Yes – an annual subscription reduces the monthly price by roughly 17%.
Are there usage limits?
Each tier enforces limits on projects, keyword queries and report exports; higher tiers raise those caps.
Can I upgrade later?
Plans are month‑to‑month, so you can upgrade or downgrade at any time.