Wix vs Webflow
Last updated: 2026-08-18
Drag-and-drop vs visual development — which website builder fits your skills? — pricing, features, and our verdict.
Feature Comparison
| Feature | popular Wix | best Webflow |
|---|---|---|
| Price from | $16/mo | $14/mo |
| Free trial | Free plan available (Wix-branded) | Free plan available (2 projects, webflow.io subdomain) |
| Best for | Beginners who want an easy website builder | Designers who want visual code editing |
| Free plan | Yes (Wix-branded, subdomain) | 2 projects, staging only |
| Starting price | $16/mo (Light), $27/mo (Core) | — |
| Templates | 800+ templates | — |
| Page builder | Drag-and-drop (ADI available) | — |
| Hosting | Built-in | Built-in (AWS/Fastly) |
| E-commerce | Core plan+ | E-commerce plan+ |
| App market | 500+ apps | — |
| SSL | Included | — |
| Support | Email + phone + chat | Community (Free), Email (Paid) |
| Customisation | Limited (no code access) | — |
| Starting paid price | — | $14/mo (Basic), $23/mo (CMS), $29/mo (E-commerce) |
| Visual editor | — | HTML/CSS visual code editor |
| CMS | — | CMS plan+ |
| Interactions | — | ✓ |
| Code export | — | ✓ |
| API access | — | Enterprise plan |
Wix Pros & Cons
Pros
- Easiest website builder for beginners — true drag-and-drop
- 800+ professionally designed templates
- Built-in hosting — no setup required
- App Market with 500+ apps for extending functionality
- Good for portfolios, small business sites, and restaurants
- Free plan available (with limitations)
Cons
- Templates are not interchangeable — can't switch after publishing
- Not as flexible as WordPress (limited customisation)
- E-commerce features limited on lower tiers
- Free plan shows Wix ads and uses Wix subdomain
- Page load speeds slower than optimised WordPress
- Hard to migrate away (content lock-in)
Webflow Pros & Cons
Pros
- Full design control — visual editor generates real HTML/CSS
- CMS for dynamic content (blogs, portfolios, case studies)
- Clean, semantic code output (not like Wix bloated code)
- Interactions and animations without code
- Good for designers who want to build custom sites
Cons
- Steep learning curve — requires understanding of CSS box model
- More expensive than Wix/Squarespace ($14/mo Basic, $23/mo CMS)
- E-commerce features limited and expensive ($29/mo+)
- Not for beginners — design knowledge needed
- No app marketplace (unlike Wix, Shopify)
Final Verdict
Both Wix and Webflow are solid choices in the Website Builders space. The right pick depends on your budget, team size, and specific feature needs. We recommend trying both via their free plans or trials before committing.
Our pick: Webflow
Frequently Asked Questions
Which is better for small businesses: Wix or Webflow?
For small businesses, the better choice depends on your budget and specific needs. Webflow generally offers better value for money, while Wix has more advanced features for growing teams.
Do Wix and Webflow offer free trials?
Yes, both platforms offer ways to try before buying. Free plan available (Wix-branded) offers a trial, and Free plan available (2 projects, webflow.io subdomain) also offers a trial. We recommend trying both before committing.
Can I switch from Wix to Webflow (or vice versa)?
Yes, most platforms offer data export tools. Contact lists, settings, and historical data can usually be migrated, though some manual setup will be required. Check each platform's migration documentation before switching.