Semrush vs Moz
Last updated: 2026-07-11
Semrush and Moz are both established SEO platforms, but they differ significantly in scope. Semrush is an all-in-one digital marketing suite with 55+ tools covering SEO, PPC, social media, and content. Moz Pro is focused on keyword research, rank tracking, and link analysis with its famous Domain Authority metric.
Feature Comparison
| Feature | popular Semrush | best Moz Pro |
|---|---|---|
| Price from | $139.95/mo | $99/mo |
| Free trial | Free limited account (10 searches/day) | 30-day free trial |
| Best for | SEO professionals and agencies | SEO beginners and small teams |
| Free plan | 10 searches/day (limited data) | — |
| Starting price | $139.95/mo (Pro), $249.95/mo (Guru) | — |
| Keyword database | 25B+ keywords | — |
| Site audit | ✓ | — |
| Rank tracking | ✓ | — |
| Backlink analysis | ✓ | — |
| Competitor analysis | ✓ | — |
| Content tools | SEO Writing Assistant | — |
| API access | Business plan ($499.95/mo) | — |
| Support | Email + phone + chat | — |
| Pricing | — | $99/mo (Standard) |
| Free trial | — | 30 days |
| Key feature | — | Keyword Explorer |
| Users | — | 500K+ marketers |
Semrush Pros & Cons
Pros
- Most comprehensive SEO toolkit on the market (55+ tools)
- Excellent keyword research with extensive database (25B+ keywords)
- Position tracking across multiple locations and devices
- Site audit tool finds technical SEO issues automatically
- Competitive analysis — see competitors' keywords and ads
- Free limited account (10 searches/day) for trying it out
Cons
- Expensive — $139.95/mo Pro, $249.95/mo Guru
- Learning curve — 55+ tools can be overwhelming
- Some features (historical data, PLA analysis) need Guru plan
- Keyword difficulty scores can be inconsistent
- Free account is very limited (10 searches/day)
Moz Pro Pros & Cons
Pros
- Excellent for beginners
- Strong keyword research tools
- Good link analysis
- Active community and educational resources
Cons
- More expensive than competitors
- Rank tracking limited to higher tiers
- Less data than Ahrefs/Semrush
- Interface feels dated
Final Verdict
If you need a comprehensive SEO and marketing toolkit, Semrush is the more powerful and complete platform — 55+ tools, 25B+ keyword database, PPC research, and content tools. If you primarily need keyword research and link analysis with the industry-standard Domain Authority metric, Moz Pro is simpler and cheaper at $99/mo vs $139.95/mo.
Our pick: Semrush (all-in-one) / Moz Pro (keyword research)
Frequently Asked Questions
What is Moz Domain Authority?
Domain Authority (DA) is Moz's proprietary metric (0-100) that predicts how well a website will rank on search engines. It's widely used in the SEO industry as a quick measure of a site's ranking potential. Semrush has its own Authority Score, but DA is more widely referenced.
Is Moz cheaper than Semrush?
Yes. Moz Pro starts at $99/mo vs Semrush at $139.95/mo. However, Semrush includes significantly more tools (PPC research, social media, content marketing) that Moz doesn't offer. Value depends on how many features you'll actually use.
Which has better keyword research: Semrush or Moz?
Semrush has a larger keyword database (25B+ vs Moz's 500M+) and more detailed metrics (keyword difficulty, search intent, SERP features). Moz's Keyword Explorer is excellent and simpler, but Semrush is more comprehensive for professional SEO work.